Profitable Pricing Guide

How to Conduct Effective Pricing Interviews

Download Profitable Pricing Guide: How to Conduct Effective Pricing Interviews

Inside this guide

  • How customers assess the value of an offering
  • How to quantify the outcomes of a "qualitative" interview
  • Techniques to overcome our own biases when framing pricing questions
  • How to design your questions to uncover willingness to pay

" We found the pricing canvas workshop eye-opening! It completely changed our understanding of how pricing should be created and controlled using process and data. Can't recommend enough!"

Colin Hirdman

Co-Founder, Augurian

Get your team together

Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.

Set aside two half-days

Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.

Focus on growth

First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.

How to make best of the Pricing Canvas™?

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