Download Profitable Pricing Guide: How to Conduct Effective Pricing Interviews
Inside this guide
How customers assess the value of an offering
How to quantify the outcomes of a "qualitative" interview
Techniques to overcome our own biases when framing pricing questions
How to design your questions to uncover willingness to pay
Make sure to check out the Pricing Canvas™ too
You can use the Pricing Canvas™ to identify the pricing structure, pricing model, and pricing window which best aligns with your key growth strategy. You can focus on each of the sections individually to execute your growth plan or complete the entire canvas and optimize your revenue model with the true dynamics of your buyers, users, and market.
" We found the pricing canvas workshop eye-opening! It completely changed our understanding of how pricing should be created and controlled using process and data. Can't recommend enough!"
Get your team together
Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.
Set aside two half-days
Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.
Focus on growth
First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.